With each new season of festivals, celebrations and customs, we sit down with dear friends to explore the significance of these moments to them.
In this chapter, three of our Dishoom-walle share cherished memories of Persian New Year – the celebration of spring’s arrival. Nowruz, which literally translates as ‘New Day’, marks the Iranian solar calendar welcoming another year and winter drawing to a long-awaited close.
Our friends, each belonging to the Iranian diaspora, speak from distinct cultural corners. Linda, a member of the Customer Experience team, shares the traditions that travelled into her Swedish childhood from her mother. Roya, food writer and PR, Partnerships and Content-walli, offers reflections on her American-Iranian upbringing. And Hannah, our Copyeditor, shares small moments from Nowruz carried over to Yorkshire.
Let us venture through each tradition: thoughtful spring cleaning, communal fire jumping, laying the glorious Haft-Sin spread and gathering with family and feasts for a New Day.



















